PPC Manager

What is Indeed Flex?

Founded in 2015 under the name Syft, Indeed Flex is an on-demand marketplace helping Job Seekers and Employers have 100% control and choice over shifts worked in real time. We want to enable Job Seekers to control their schedule, choose their work and enable them to work as many or as few shifts as they want. The platform enables Employers to book reliable, rated and verified staff immediately. At Indeed Flex, we’re harnessing innovative technology to revolutionise the flexible staffing sector.

About Us

In 2019, Syft was acquired by Indeed.com, the world’s #1 job site, allowing us to match our synergies and skyrocket our journey. This exciting stage means that Syft is ready to bring the Future of Work to the US under the name Indeed Flex. If you want to see your efforts make an immediate impact, then this role is for you!

We are proud to state we are experiencing rapid YoY and currently have 35,000+ high quality workers verified on our app (in the UK). Syft has grown to nearly 200 employees across 8 offices around the UK and has expanded into the US this year.

Summary of the role

We’re looking for a hands-on experienced PPC Manager to focus on creating, developing and implementing successful paid advertising strategies, to produce results driven campaigns for a portfolio of products, to join us as we take on the US market.

You’ll be responsible for setting up and running PPC campaigns on a variety of search engines and platforms, including, but not limited to Google, Bing, Facebook, Twitter, YouTube and LinkedIn and optimization of PPC campaigns across B2B and B2C based on metrics.

Team background

As a PPC Manager, you will work alongside Digital Performance, B2C Recruitment Team, Community, B2B, Enterprise Team, Sales and Design within an integrated department and report into the Digital Performance Manager.

Key Responsibilities

Responsibilities include but are not limited to:

• Developing and agreeing the right objectives, goals and KPIs to tie business objectives into PPC objectives.

• Setting up and running PPC campaigns on a variety of search engines and platforms, including, but not limited to Google, Bing, Facebook, Twitter, YouTube and LinkedIn.

• Independently managing and leading high value B2C and B2B campaigns whilst demonstrating proactive account management to drive campaign objectives.

• The implementation and delivery of paid advertising campaigns according to the agreed strategy, including activity planning and scheduling.

• Continuously drive campaign performance improvements through creative and landing page optimization

• Reporting on paid advertising activity for our portfolio of products and proactively working towards achieving goals and targets within PPC campaigns.

• Continuously increasing knowledge of all digital channels, particularly PPC, in order to integrate innovations and developments into campaigns to ensure they are future proof.

• Sharing knowledge with internal teams in a collaborative and lively environment.

• Identifying new business and upsell opportunities and working collaboratively with the wider cross-functional teams and helping communicate PPC concepts and recommendations to the business.

• Ensuring internal systems and processes are adhered to and kept up to date.

Key requirements

Specific skills required for this role include but are not limited to:

Essential:

• At least 5 years’ experience leading and developing PPC campaigns, preferably in an agency or in-house environment.

• GAP (Google Advertising Professionals) qualified.

• Substantial experience in managing PPC campaigns, across a variety of search engines and managing the allocated budget.

• Strong ad copy writing skills and able to continuously drive creative ideas in directing the design team.

• Substantial experience in campaign conversation optimization including landing page optimization and A/B testing.

• Substantial experience in using paid search management and tracking tools.

• Solid understanding of paid search best practice and working knowledge and/or strong interest in other media channels especially SEO and Social Media.

• Ability to work flexibly, on own initiative and as part of the team.

• Strong analytical skills and ability to process and interpret large amounts of complex data.

• Ability to prioritise and manage own workload.

Desirable:

• Experience working for big brands on complicated PPC campaigns, especially for a marketplace product.

• Experience working on recruitment sector based marketing projects, specifically within Hospitality, Industrial, Facilities Management or Retail.

• Advanced Excel knowledge.

You’ll fit right in if:

• You’re flexible and responsive to the changes of a fast-paced company

• You’re passionate about bringing flexible work opportunities to our Flexers.

• You’re proactive and always willing to learn new things from all people.

• You want to have an impact in the greater community and customer’s lives

• You are excited about being part of the team that will be launching Indeed Flex in the US

• You want the opportunity to grow within the company

Equal Opportunities

We are an equal opportunity employer. We welcome applications from all qualified applicants, regardless of age, disability, gender identity or gender expression, race, ethnicity, religion or belief, sex, sexual orientation or any other equality characteristic.